 August 29, 2008
Hannover, Germany – Royal Philips Electronics (NYSE: PHG, AEX: PHI) is proud to announce that the Philips consumer website (www.consumer.philips.com) has been awarded a Gold iF award for communication design.
The Philips consumer website is truly consumer-friendly, designed around the shopper at every step along the purchasing process. Visitors to www.consumer.philips.com flow easily through the stages of the shopping process – from research, to comparing products and final purchase – and find everything they need quickly and simply. As an example, there is a useful “elimination tool” that allows the visitor to specify the criteria they’re looking for and ideally ending up with their preferred product, a seamless experience created by using Adobe Flex technology. The website is visited by 71 million visitors, with content automation and design integrated in 57 countries and 33 languages.
“We are very pleased to receive such a prestigious design award. It is very rare that a company website with such a global presence gets such a recognition,” says Stefano Marzano, CEO and Chief Creative Director , Philips Design.
Gilles Domartini, VP & General Manager Online, Philips Consumer Lifestyle, states, “The new design proves very successful with our consumers. We’ve seen an 11% user satisfaction improvement and we are now well above the industry benchmark. Our retailers love it too, as we generate a lot more qualified leads to them!”
About the award
The iF communication design award represents a cross-section that is reflective of the current state of design. The focal points for the jury’s assessment include animation, atmosphere, interface, screen design, typography, sound, photography, product communication, image, sales promotion and corporate publishing, within the project category being judged. The Philips publication won in the category of digital media – screen design.
The 2008 iF communication design award competition attracted 1,290 projects from 16 different countries. The iF awards ceremony will take place on 29 August, 2008 in Hannover.
Information on the Gold iF award can be found at: www.design.philips.com.
For further information please contact:
Ms. Annemieke Strous
Philips Design Communications/ Awards
Tel: + 31 40 27 59 066
Email: annemieke.strous@philips.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 123,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.
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