Philips Design Probes is a dedicated ‘far-future’ research initiative to track trends and developments that may ultimately evolve into mainstream issues that have a significant impact on business.
The Design Probes program was established to generate insights and explore far-future lifestyle scenarios based on rigorous research in a wide range of areas. Probes projects are intended to understand future socio-cultural and technological shifts with a view to developing nearer-term scenarios. These scenario explorations are often carried out in collaboration with experts and thought leaders in different fields, culminating in a ‘provocation’ designed to spark discussion and debate around new ideas and lifestyle concepts.
The Design Probe projects carried out by Philips Design are part of a wider Philips strategy aimed at improving the innovation hit rate. While it is not intended that design concepts coming out of the Probes program are translated to marketable solutions, insights gained from debate around the concepts feed into future innovation for the company.
Read more on Probes and Innovation.