Approach

Our approach is based on the premise that design can never be consistently successful unless it is research-based and people-focused.

That's why we employ so many experts in human sciences. That's why we carry out design research projects, often in conjunction with external institutes and partners. That's why we apply methodologies that go way beyond the boundaries of what many consider to be 'design'.

And that's how we can answer our clients' needs throughout the business creation process, at every level from conceptual and strategic to product realization and marketing.

The High Design Process

High Design is a philosophy of design, as well as an enriched design approach that integrates established design skills with other disciplines in the areas of human sciences, technology and business.

Multi-disciplinary work

Following our High Design philosophy and process, we have integrated the more established design skills (such as product and graphic design) with other disciplines.

Research program

Each year, Philips Design invests in a global research program.   This program - developed internally within the Philips Design offices world-wide or in collaboration with other research institutes or partners.