Profile

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We are a global community committed to enriching the design process and delivering competitive value to our clients. We create design solutions focused on personal growth, so people can exist in harmony with each other and with their environment.

 

There are several hundred of us, scattered across 12 sites worldwide. This gives us a fascinating insight into emerging local trends and developments, some of which can have significant consequences far beyond their region. It also makes us one of the largest design studios in the world.

 

We embrace technology, but as a means to an end. It is an enabler, a way of achieving a better quality of life. Our visionary approach - enriching design with human sciences, user research and always with a clear people focus - allows us to shape technology in a way that answers people's existing and latent needs.

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Mission & Vision

It is our intention to design solutions that harness technology so as to genuinely improve the quality of people's lives and make them happier. We constantly stress the need for relevance, context and genuine appeal,
                         based on expressed user preferences, in everything we do.

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History

According to Darwin, those who adapt to the surrounding environment have the best chance of prospering.

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Approach

Our approach is based on the premise that design can never be consistently successful unless it is research-based and people-focused.