Mission & Vision

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It is our intention to design solutions that harness technology so as to genuinely improve the quality of people's lives and make them happier. We constantly stress the need for relevance, context and genuine appeal, based on expressed user preferences, in everything we do. Is it possible to create a 'landscape of happy objects?' Sure.

 

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But surely technology is becoming too intrusive? Only if we let it. Since embarking on Ambient Intelligence projects in the early nineties, we have always tried to strike a balance so people are empowered - and not overpowered - by technological innovation.

 

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And, naturally, we believe our design solutions should be responsible and sustainable. Whether from a business, environmental, personal, social or moral point of view, there isn't really any other feasible option.

 

Discover how sustainable development is a key element of our research approach.