" I like the way I can put all the things I want on the tablet. Its quick and easy, with everything I need together in one place."
Simone (34) is a busy magazine editor who lives with her partner Joel and her 4-year-old daughter, and is pregnant with her second child. A sociable person, she likes to enjoy and share content together with others. She is comfortable using digital media and likes innovative products if they enhance her lifestyle. She is selective in her choices and values functionality, clarity and quality
Simone and her partner access their home media content on the living room TV through their lifestyle home menu. They can also access it around the house on a personalized media tablet, a versatile digital 'scrapbook' that reacts to the user and is simple to use.
See the concept film for Simone
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