Jeroen began his career as a product designer in 1988 working for a wide range of clients including KLM, Sara Lee/Douwe Egberts and KPN Telecom. In 1996 he joined the Medical design team at Philips Design and three years later took on the position of Global Design Director Healthcare where he was responsbile for the Brand Identity of Philips in Heathcare. Following the acquisition and integration of several healthcare companies, Jeroen now leads a global design team with a presence in Eindhoven, Andover and Seattle.
In 2003 he initiated the design-led innovation program 'Ambient Experience Design for Healthcare' (winner of a Gold IDEA award in 2005) which, in February 2008, resulted in its installation in 50 hospitals worldwide. Numerous medical products and user interfaces have been recognized by design award organizations under his direction.
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