If you have ever bought a new shaver you will have been confronted with a sea of choices presented on the shelf. It is difficult for the consumer to distinguish between products hidden inside their boxes. Next to this there is often an excess amount of packaging materials carrying each product. So Philips set about designing a revolutiory new line of sustainable packaging for shavers and groomers that reflects its promise of sense and simplicity.
The new packaging line reduces the number of different types of packaging from 75 to only 12 formats. By simplifying the number of packaging effects and components within the package, the costs for raw materials, components and manufacturing have been significantly reduced. The end result is increased simplicity in production, significant yearly savings on materials and an increased sustainability.
Low costs, high quality
To help provide retailers with protection against theft, the new packaging line is difficult to open in stores. However, for the consumer it is easy to unpack at home, removing much of the frustration customers experienced with the old style packaging. The package provides a visually simplified and harmonized in-store shelf presentation and reflects the masculinity of the target audience with the color scheme aligned to resonate with the masculine appearance of the product.
Not only does it look good, but from an end-user point of view, it simplifies the task of finding the product of choice because it is possible to see the product inside the packaging. With first positive reactions on this new line, it is only a matter of time until other packaging lines follow.
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