Geert Christiaansen, Director Business Development at Philips Design.



Geert began his career at Philips Electronics in Consumer Electronics, now part of the Philips Consumer Lifestyle Sector. Starting out as a product manager for audio systems in 1987, he progressed to being responsible for product strategy and marketing of sound systems in the Asia Pacific Region. He returned to Europe in 1996 to take on the role of Corporate Technology Officer before joining Consumer Electronics again two years later, responsible for business development of digital video products, based in Palo Alto, California.

In 2000 Geert started his own venture in RFID technology, providing identification solutions in the area of ticketing, access control and transactions. After the company was acquired by a larger company five years later, Geert stayed on as head of the new Business Unit.

Because Geert’s heart lies in working in teams to create new, innovative solutions, he decided to join Philips Design in 2007 to strengthen the innovation team. His background in business enables him to connect the capabilities of the creative force of Philips Design to the businesses internal and external to Philips. In his role in business development he is responsible for creating business propositions and developing strategic relationships.