July 14, 2009
Eindhoven, The Netherlands – Royal Philips Electronics (NYSE: PHG, AEX: PHI) is proud to announce that Philips Design will receive 3 iF communication design awards 2009. These awards validate Philips Design’s growing excellence in designing appealing online consumer experiences.
The awarded projects are:
- Philips Consumer website in the category digital media: Structure
- Philips Consumer website in the category digital media: Screen design
- Philips Online Shop in the category digital media: Screen design
“We are very pleased to receive these prestigious awards. They confirm the value of applying our people-focused design approach to create preferable solutions in the online area,” says Stefano Marzano, CEO & Chief Creative Director, Philips Design.
In 2008 Philips Design redesigned the Philips consumer website (www.consumer.philips.com ) by creating a totally consumer-friendly solution, which answers the consumers needs at every step. The website is engineered to provide a seamless experience globally. The easy navigation guides consumers through the selection process. An ‘elimination tool’ enables to assist them in finding the right product. A gallery is available for all products throughout the website and allows consumers to explore each product in great depth. Since the redesign, the number of website visitors has increased by 36% to 90 million visitors a year.
The Philips Online Shop is a flagship experience: a complete consumer lifestyle product catalog with value added purchasing tools and a shopping experience that addresses the demanding needs of users. The site reduces click counts via a robust visual navigation tool on the homepage, which quickly helps navigate users to the product they are looking for. ‘Product advisor tools’ select products based on user specific needs, while the ‘compare tool’ can be used to highlight the features that are different across selected products. The online shop is already live in the UK, US, The Netherlands, France and other European countries.
“We aim to develop the optimum online consumer experience,” says Han Toebast, Senior Design Manager at Philips Design. "For example, if someone wants to buy a TV or a shaver, how many steps should they have to take? How can we make it as straightforward as possible? And what if they have a complaint after buying it - how can we help them in the most effective way? This really helped us design from the user perspective."
About the award
The iF communication design award represents a cross-section that is reflective of the current state of design. The focal points for the jury’s assessment include animation, atmosphere, interface, screen design, typography, sound, photography, product communication, image, sales promotion and corporate publishing, within the project category being judged.
The 2009 iF communication design award competition attracted 1,368 projects from 24 different countries. The awards ceremony will take place at the BMW Welt in Munich on August 28, 2009 where 30 iF Gold awards will be announced and presented. Information on the Gold iF award can be found at: www.design.philips.com.
About Philips Design
Philips Design, with 8 branch studios in Europe, the USA and Asia Pacific, is one of the largest and longest-established design organizations of its kind in the world. Its creative force of some 500 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is about creating solutions that satisfy people's needs, empower them and make them happier, all of this without destroying the world in which we live.
For further information, please contact:
Philips Design/ Communications
Corine Koopmans
Tel: +31 6 11039136
E-mail:corine.koopmans@philips.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
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