The shopping environment could creatively involve the customer, allowing them to buy things that truly fulfill their needs and fit perfectly in their homes, as well as taking into consideration the product's life cycle.

Circle of Life is a concept for a truly informed and heightened shopping experience, where old products are returned, recycled and re-used, and where new products are assembled on-site and co-created with the customer. In a closed loop that ends at 'Ownership', but starts with 'Recycling', it delives responsible goods as well as meeting the customer's needs.