Speeches



Driving innovation in corporate culture: How design supports the CEO into turning this challenge into an opportunity



Designing the future in a changing market (2009)

The astronaut experience. Big Men and black swans. Lighthouses and droplets of
water. What does all this have to do with a financial crisis?

Celebration Time!(2006)

First of all, it’s a celebration because, as Philips, we’re setting up here another milestone on our journey towards simplicity.

A question of choice (2005)

When most people hear the word “lifestyle,” they immediately think of trends. CEO and Chief Creative Director, Stefano Marzano, gave the key note speech during the Business of Design Week in Hong Kong and talked about something he believes is far more important –choice and strategic leadership.

Design: Key factor for success (2004)

Stefano Marzano, CEO and Chief Creative Director addresses the German Marketing Association in Hamburg.

Let us begin (2002)

Stefano Marzano CEO and Chief Creative Director, Philips Design Diversity a problem? We are here to consider the "collide-o-scope": a mosaic of colliding cultures, diversities, attitudes, interests and beliefs. But diversity itself is not a problem. On the contrary, it is a great treasure. The problem is our attitude to it.

The Culture of Ambient Intelligence (2001)

Artificial intelligence, Ambient Intelligence... they are terms that trigger the imagination and, at the same time, call up all sorts of questions in people's minds. What is it? What will it do? How will it do it? What will it look like? How intelligent will it be? Can I keep control, or will it take over? When will it be available? And do I want it, anyway? All very human questions –which come down to "What will be the relationship between this intelligence and me?"

Brand fascination: New challenges for brand design and brand maintenance (2000)

Today, at least in the richer parts of the world, we, as consumers, are royalty. Like kings or queens (or dot.com billionaires), we can choose from an incredible array of options.

Exploring the future of urban lighting (2000)

The cities we inherited from the past, and which we have tried, in various ways, to regenerate during this century, often seem to have lost that delicate balance between commercial efficiency and the quality of life.

The Quest for Power, Comfort and Freedom: Exploring Wearable Electronics (1999)

In almost any city in the world today, you can't go anywhere without seeing someone using a mobile electronic product. They may be holding long conversations on their mobile phone... or listening to their Walkman. Consulting their organizers... or working on their palmtops or laptops.

Aligning Management and Business towards Sustainable Development (1999)

How did we get here? Almost every speech you hear or article you read today starts with the magic words "As we enter the new millennium" or "Moving into the twenty-first century"...

Flying over Las Vegas (1992)

In Ljubljana. Under the intriguing title ‘Flying over Las Vegas’, he gave a vision of the task facing designers in the coming years. The text included in this book is adapted from that speech.